Google and the DOJ make their final arguments in the ad tech monopoly case

Google and the Department of Justice met one final time in an Alexandria, Virginia courtroom to debate the future of Google’s online ad tech juggernaut.

Over about three hours of closing arguments, attorneys for each side delivered their last arguments before US District Court judge Leonie Brinkema, who is expected to rule on it by the end of 2024. If she declares Google’s ad tech system a monopoly, the case will progress to a second trial for remedies — a process currently playing out in a separate DC District Court case over Google search.

Many of the arguments were familiar to any Google trial watcher. The DOJ argues Google used a suite of ad tech products, particularly Doubleclick For Publishers (DFP) and the AdX exchange, to s…

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